https://www.youtube.com/watch?v=TItNNqLkOFY

Your WHY statement is all about discovering the underlying motivation behind ‘Why’ you do what you do. What are the real reasons that you ****have decided to pursue the career that you have done and how can you use this to connect with your audience on a deeper level.

Your ‘Why’ could become the underlying message that you embed into your brand.

Whether you are building a service model or a direct to fan model this ‘Why’ will be something that helps people to understand who you are and why they might want to spend their hard earned ££ with you.

Some examples of ‘Why’

Lady Gaga - Personal expression and liberation

Lizzo - Body positivity and celebration

Apple - To empower creatives

Nike - To empower athletes to be their best

Apple’s ‘Why’ Statement:

With everything we do, we aim to challenge the status quo. We aim to think differently. Our products are user-friendly, beautifully designed, and easy to use. We just happen to make great computers. Want to buy one?"

To find you ‘Why’ start by asking yourself

‘Why do I do what I do?’

Once you have the first version, ask yourself again